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Facebook’s New Timeline

by on September 26, 2011 in Social Media Posts

Facebook has recently introduced the new timeline, which allows users to see their “Life Story” on one page. The new timeline will go live for everyone on Sunday, so I thought it to be appropriate to dig deeper into what’s coming next. I enabled my timeline last night and have been playing with all the [...]

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Millennial Buyer Persona

by on July 18, 2011 in Social Media Posts

Name: Millennials, Echo Boomers, Gen Y, Generation Next, Net Generation Born: 1979-1994 Occupation: Student, New Grad, Entry-Level Interests: Hanging out with friends (online and offline), browsing the Internet, watching videos (online), listening to music, etc Uses the web personally and professionally Uses smart phone for networking. Overview: Likes to set new trends Easily able to [...]

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Marketing to Millennials [POLL]

by on July 11, 2011 in Polls

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Millennials are Linking In

by on July 11, 2011 in Social Media Posts

Contrary to popular belief, Millennials don’t under-appreciate the value of Linkedin. More and more of us have created profiles and added people to our networks to try to stay ahead. With the unemployment rate, it’s a scary world as far as job hunting goes. Linkedin is not the only site that Millennials use for job hunting, but the [...]

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Where #Millennials are Looking at Your Company

by on July 7, 2011 in Social Media Posts

Millennials have a lot more opportunities to research a company, and view what current employees are saying, more than ever before. Where do we find that information? You’re looking at it- the Internet. We have access to the dirty secrets that companies have tried to cover up for years. Who do we thank for that? [...]

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Millennials and Google +

by on July 3, 2011 in Social Media Posts

Much to the dismay of Google, there is a very small chance of the functions of Google + catching on with Millennials. Let’s start with the obvious reasons. Obvious (and most important) Reason #1 We have spent a majority of our lives finding people on Friendster, then again on Myspace, then quickly after on Facebook- [...]

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Millennials and Online Videos: The 5 W’s

by on May 20, 2011 in Social Media Posts

Who: Millennials Marketers are under the impression that Millennials are starting to move away from television and watch videos online. It’s an obvious assumption, because it’s correct. What: Watching Videos We are watching everything from uploaded YouTube clips to Movies to (drum roll please…) even commercials. When: Convenience is Key Well, anytime we want. With [...]

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We’re “Checking-Out” of Foursquare

by on April 6, 2011 in Social Media Posts

I’ve recently stepped into the Foursquare ring and I must say- I really don’t like it. As a female and as a Millennial, I was always turned off by having people know where I am or where I was “last seen”. Let me tell you a little something about privacy- there is none with Foursquare. [...]

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We Don’t “Like” You

by on March 30, 2011 in Social Media Posts

There are very few reasons why Millennials will “like” a company on Facebook. Before I get into those reasons, let me be clear: even if we do like you, that doesn’t mean we will “like” you on Facebook. On the flip side, even if we don’t like you, that doesn’t mean we won’t “like” you [...]

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Where and How Millennials are Watching Videos

by on January 29, 2011 in Social Media Posts

I believe with all of the technology we have today, by far the most influential piece of technology that Millennials use is videos. Why? Well for one, we don’t have to read. Our professors assign us to read- marketers shouldn’t. Not only do we not have to read, but it takes us a shorter amount [...]

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